The Anti-Stigma Toolkit

As Canada’s national authority on HIV and Hepatitis C knowledge exchange, CATIE led a province-wide communications program to equip CHOs with evidence-based, non-stigmatizing messages and tools to confidently engage media, communities, and

decision-makers. As Senior Designer for the Burson Studio, I developed the Branding and Website for an anti-stigma toolkit and training program – centralized on antistigma.ca – with real-time advisory support during periods of heightened public scrutiny. The initiative was awarded the 2025 IABC OVATION Awards and the 2025 CPRS Ace Awards.