Laurentian Bank of Canada

The brief was a complete redesign for a family of 6 credit cards owned by the Laurentian Bank, created in partnership with Brim Financial, a Platform-as-a-Service Fintech in Toronto.

 

The principal item of the series is the Visa Infinite Black Credit Card, which accompanied a premium sliding package designed in partnership with Burgopak, a printing company from the UK. As the designer responsible for the new look and collection of creative assets, I worked closely with the Laurentian Bank brand team and with Visa to create a suite of products that fulfilled their mandate.